Raise the bar for branded drinking experiences at Wembley Stadium
Create the home of Great Beer at Wembley Stadium and positioned Camden Town Brewery as the bar to drink at no matter what the event.
With big ambitions to set high expectations for drinking experiences at Wembley, the strategy was to create a Camden branded bar that stood out from the crowd and spoke directly to Wembley visitors.
A visually captivating layout and aesthetics were created using Camden’s irreverent tone of voice to speak directly to drinkers through bespoke messaging and illustrations specific to the location.
A huge success for Wembley Stadium and Camden Town Brewery which led onto a pitch and successful win of a partnership with Arsenal FC, which saw Camden Town Brewery become the lead beer sponsor at the Emirates Stadium.
Skills & Services
Spatial Design, interior design, art direction, illustration, FF&E.
Credits
Client: Camden Town Brewery
Agency: © Studio Juice
Agency: © Studio Juice
Role: Lead Designer / 3D Designer
Creative Director: Ross Stirling
Designers: Alistair McCready
Production Management: Marian Noble & Liam Redican.
Project Management: Sam Brown & Alessia Lendrum.
Designers: Alistair McCready
Production Management: Marian Noble & Liam Redican.
Project Management: Sam Brown & Alessia Lendrum.
Photographer: Alex Page.
